I was recently catching up with Ben Hammersley when he mentioned he was finishing up a book. Really?
I said. Do tell.
Octet: The Eight Big Ideas You Need to Understand in the 21st Century.
The eight big ideas that will dominate the 21st century are: 1. Zero distance 2. Information wants to be free 3. Mass amateurisation 4. Metcalfe's Law - more is much more 5. True Names and Robust Identities 6. Everything is viral - the art of spreading 7. Personalisation of everything
Sounds good. Ben has quite a talent for blessing the mundane with wit and charm so I'm sure this will be an interesting read even for an alpha geek like myself. Alas, the publish date is February 8, 2007 so I guess I'll have to wait awhile.
In related news, DL Byron and company are said to be wrapping up their book Publish and Prosper : Blogging for Your Business due out much sooner and here in the US.
