Over at AdFreak, Mae Anderson writes about the Spike Jonze directed Adidas commercial featuring…
…a breathy track by Karen O of the Yeah Yeah Yeahs (doing her best to channel Cat Power) and Squeak E. Clean. The track is available exclusively on iTunes and has risen to No. 11 overall on the downloads chart, alongside Gwen Stefani and the Backstreet Boys. (It’s No. 5 on the alternative-music downloads list.) Might the TV spot/iTunes combo be the future for record labels trying to reach the masses? Hello tomorrow.
I agree. This is a great example of what I meant when I wrote over 2 year ago...
I find it fascinating how commercials in recent years are becoming the modern day radio hit or MTV video. Commercials are becoming a serious source of income and potential startum for previously obscure artists like Nick Drake in addition to upcoming and independent artists like Telepopmusik or Dirty Vegas. Even well established commercial artists are benefiting. It was reported that there was a spike in Sting's Brand New Day sales when
Desert Rosewas running in a Jaguar commercial.With product placements in movies and commercials as short-film features, perhaps this could be the future.
<p>Over at AdFreak, Mae Anderson writes about the Spike Jonze directed Adidas commercial featuring…</p>
<blockquote>
<p>…a breathy track by <a href="http://www.prefixmag.com/features.php?t=interview&f=yeah_yeah_yeahs_interview_part1">Karen O</a> of the <a href="http://www.amazon.com/exec/obidos/external-search?search-type=ss&tag=tima02-20&keyword=Yeah%20Yeah%20Yeahs&index=music">Yeah Yeah Yeahs</a> (doing her best to channel Cat Power) and Squeak E. Clean. The track is available exclusively on iTunes and has risen to No. 11 overall on the downloads chart, alongside Gwen Stefani and the Backstreet Boys. (It’s No. 5 on the alternative-music downloads list.) Might the TV spot/iTunes combo be the future for record labels trying to reach the masses? Hello tomorrow.</p>
</blockquote>
<p>I agree. This is a great example of what I meant when <a href="http://www.timaoutloud.org/archives/000179.html">I wrote over 2 year ago</a>...</p>
<blockquote>
<p>I find it fascinating how commercials in recent years are becoming the modern day radio hit or MTV video. Commercials are becoming a serious source of income and potential startum for previously obscure artists like Nick Drake in addition to upcoming and independent artists like Telepopmusik or Dirty Vegas. Even well established commercial artists are benefiting. It was reported that there was a spike in <a href="http://www.amazon.com/exec/obidos/ASIN/B00001QGQI/tima02-20">Sting's <em>Brand New Day</em></a> sales when <q>Desert Rose</q> was running in a Jaguar commercial.</p>
<p>With product placements in movies and <a href="http://www.bmwfilms.com/">commercials as short-film features</a>, perhaps this could be the future.</p>
</blockquote>
