I happened upon this ZDNet commentary by Patrick Moorhead, VP of Customer Advocacy at AMD, today. I thought it is quite relevent to some of my own commentary of late.
According to IDC's 2001 consumer devices survey report, 41 percent of respondents said they do not own a PC because they have no need for one. This precisely characterizes the third issue causing the technology gap--the inability on the part of the industry to properly convey the values and benefits of new digital products or services.
The industry must realize that the values and relevancies of technologies are different for different people. Educational, cultural and geographic differences among consumers obviously exist. Yet when designing, marketing and supporting a product, the industry seems to take a one-size-fits-all approach.[Partrick Moorhead - Do we really need that new PC?]
What's more interesting it that this comes from a hardware manufacturer. Will this translate into innovative and more consumer friendly computing systems being manufactured? I wish so, but I'm not very optimistic at present.
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